Nike introduces a lighter version of LeBron James' signature kicks

The Nike LeBron VIII V/2 -- lighter, leaner and breathable.
(Image courtesy of Nike Philippines)

We all saw the release of the Nike LeBron VIII's October last year, Nike designer Jason Petrie brings back LeBron's latest sneaks with a much lighter twist -- the Nike LeBron VIII V/2. The Miami Heat Forward's game is vastly changing whenever he steps on the court, what better way for Nike to upgrade the same model fit for the King.

Sneakerheads took their talents to Titan

Trance music playing in the background straight from the DJ's booth.
(Photo by Roy Afable)

Fresh from my coverage of the UAAP Volleyball opener, I went straight to Titan Barbershop to witness the Philippine launch of the Nike Lebron VIII South Beach Edition. I thought I got there late and I'm glad I got there just in time. It's my first Nike event to attend and I had a blast. I actually knew about this launch on such short notice.

What should LeBron James do?

Goodbye Cleveland: The iconic image featured in Nike's "Rise" ad campaign.
(Image via nikemedia.com)

That is the question lingering on LeBron's mind. To give you that answer, Nike launched their ad campaign "Rise" in the U.S. coinciding the release of the LeBron VIII's. To give you an idea on what it's all about, remember the day he made "The Decision" and left Cleveland for Miami? There were some references of that in the ad.

Nike LeBron VIII officially released

Nike Designer Jason Petrie's latest creation: The Nike LeBron VIII.
(Image courtesy of Nike Philippines)

We've all seen the teaser ad and now, the much anticipated new signature line of LeBron James is finally here. The Nike LeBron VIII's have officially dropped all over the world. The release of LeBron's new kicks came in just in time for the NBA 2010-2011 season.

A look at LeBron's new kicks

LeBron James' fresh signature joints finally unveiled. Nike designer Jason Petrie shares all the info about the new Nike LeBron VIII's.



The LeBron VIII teaser can be viewed here.