Adidas Two Parkade Store Launch 1. 10. 13

 (Photo by Roy Afable)

2013 indeed started with a bang as Adidas recently opened their new store at Two Parkade in Bonifacio High Street in Taguig. With the Three-stripes brand expanding their concepts stores, this one is by far their most strategically located branch in the metro. It was definitely a night filled excitement and fun. It's kinda like party there and the atmosphere is very much laid back. The event was graced by guests, media and celebrities -- some of which are brand ambassadors of Adidas.

(Photo by Roy Afable)

Adidas Philippines Brand Activation Manager Adrien Semblat lead the ceremonial ribbon cutting of the store. When the store was officially declared open to everybody, Internationally renowned DJ Nix Dam P -- with Beat Box Philippines in the mix -- provided the beats to liven up the crowd. Kinda like a mini block party of sorts at Bonifacio High Street. Even the runners around the area were enjoying the sounds that echoed from the store.

 (Photos by Roy Afable)

Then there was a mini fashion show featuring the latest Adidas gear in the market. The models wore some really cool apparel from different sports. The three-stripes inspired catwalk was a really nice touch. The weather outside was nice and breezy at the time, it was quite a great night for the models to strut their stuff on the runway. It was a good show indeed.

(Photos by Roy Afable)

The event was capped off with more music from DJ Nix Dam P and Beat Box Philippines as the guests checked out the new Adidas stuff at the store.

Many thanks to Adidas Philippines for inviting me to this awesome event.

On that note, here's the official press release of the Adidas' recent store launch:

adidas Celebrates the Launch of its New Store in Bonifacio Global City

MANILA, Philippines – Recently, adidas threw a bash to officially open its newest store at the heart of Bonifacio Global City in Taguig. The retail outlet carries various lines of adidas shoes and apparel including: basketball, running, training, football, and Originals.

Hosted by Rjay Ty, Wave 89.1’s best new artist for 2012, the event was graced by top models, celebrities, and media. One hundred attendees for the night were given balloons that contained adidas discount coupons by event staff in colorful running attire

A fashion show presenting the different collections adidas has to offer featured models like Rocky Salumbides and Luke Jickaine, and former Binibining Pilipinas Marie Ann Umali. The catwalk, painted in adidas’ trademark 3 stripes, allowed models to traverse from the store’s interiors to the program area along the Two Parkade walkways in BGC. 

After which, guests danced and partied to the tunes of DJ Nix Dam P, champion of the Best Buy DJ Spinoff in Los Angeles. Beatbox Philippines also put on a show by challenging the DJ to a battle as they made renditions to songs from adidas global ambassadors.

“It’s not just about being an athlete or being into sports. The new adidas outlet will further promote the importance of having an active, healthy lifestyle, which Bonifacio Global City has successfully fostered,“ said adidas Philippines’ Brand Activation Manager, Adrien Semblat.

Bonifacio Global City is quickly becoming the new hub for residences, offices, and retail. The community has basketball courts, a gym, and a football field nearby. Apart from that, wide sidewalks surround the area, which is great for running activities. The new adidas store is a perfect fit for the area, because it caters to anyone that has a healthy and sporty lifestyle.

The new store is located at Two Parkade, 30^th St. corner 7^th Ave., Bonifacio Global City.

For more updates, follow adidas Philippines at facebook.com/adidasPhilippines