Be part of NBA's revolution on October 29

(Image courtesy of Adidas Philippines)

Last September, the NBA's official outfitter Adidas unveiled a new innovation in basketball uniforms simply known as "Revolution 30" in the U.S. Prototypes of the said the technology were worn by players in the NBA All-Star Game in 2009 in Phoenix and 2010 in Dallas respectively. With the new NBA Revolution 30 uniforms, players can perform better on the court with it's breathable and lighter fabrics. Orlando Magic's Dwight Howard and Jordan Farmar of the New Jersey Nets already got some love for the new uniforms.






After the US release, the NBA Revolution 30 jerseys will have a Philippine launch on Friday, October 29, 2010 @ Titan Barbershop, The Fort. The replica versions of the Rev 30 jerseys are now available in select stores in the country.

Thanks to Adidas Philippines for the heads-up.

Here's the 411 on the L's new revolutionary uniforms:

ADIDAS INTRODUCES THE LIGHTEST, MOST TECHNOLOGICALLY ADVANCED NBA UNIFORMS

New NBA Revolution 30 Uniforms Are 30 Percent Lighter and Dry Twice as Fast, Bringing the Ultimate in Performance Innovation to the Best Basketball Players in the World

Uniforms Made from 60 Percent Recycled Materials

MANILA, OCTOBER, 2010 – adidas introduces the NBA Revolution 30 – the lightest and most technologically advanced NBA uniforms. Designed and developed by adidas, the uniforms are 30 percent lighter and dry twice as fast as previous NBA uniforms to help enhance player performance by keeping athletes cooler, drier and more comfortable on the court. All 30 NBA teams will wear the new uniforms beginning this season.

“Our goal at adidas is to help make athletes stronger, lighter, and faster, whether you’re playing in The Finals or a pick-up game with your friends,” said Lawrence Norman, adidas Vice President of Global Basketball. “The new NBA Revolution 30 uniforms incorporate the best in design and technology to create the most advanced basketball uniform system. As the Official Outfitter of the NBA, we work closely with the league to constantly innovate and improve products to help the best basketball players in the world become one step quicker and jump one inch higher.”

The new uniforms, which are made from 60 percent recycled materials, feature adidas’ Formotion technology, which reduces seams, decreases friction between the garment and the player’s skin and optimizes the player’s natural movement through specially constructed material. adidas reduced uniform weight and increased player comfort by switching front and back numbers from heavier, dense materials to breathable mesh. The new uniform absorbs moisture in less than three seconds as a result of adidas CLIMACOOL fabrics, which move heat and sweat away from the body through a combination of moisture management materials, ventilation channels, and three-dimensional garments, helping the uniform dry twice as fast.

“Our goal is to always supply our teams and players with the best apparel and equipment to play the game. The NBA Revolution 30 uniform system provides our players with the most advanced uniform system available,” said Sal LaRocca, Executive Vice President of NBA Global Merchandising.

The NBA Revolution 30 uniform is part of an integrated and customizable uniform system that includes adidas TECHFIT padded and PowerWeb compression base layers and accessories, which help to improve endurance and protect athletes from injury while maintaining flexibility.

adidas worked with the NBA for four years to test the uniform and ensure the highest quality, optimal performance, and athlete comfort. More than 200 NBA and NBA D-League players participated in testing by wearing new uniforms during practice and games, while researchers studied the effectiveness of the new innovations and captured player feedback. Players wore a prototype of the NBA Revolution 30 uniform during the 2009 NBA All-Star Game in Phoenix, and all players in the 2010 NBA All-Star Game in Dallas wore the final NBA Revolution 30 uniform.

"The new uniforms are the most comfortable I've ever worn," said NBA All-Star Dwight Howard. "When I'm on the court, I'm 100 percent focused on the game and I don't want to worry about getting too hot or uncomfortable. I'm a big guy but I play fast too, so feeling lighter on the court helps me do the things I do even better."

On October 29, adidas Philippines will launch a line of limited edition NBA Revolution 30 jerseys at Titan Barbershop in Burgos, Bonifacio High Street. The jerseys are numbered and boxed with a seal of authenticity. 12 of the 33 selected players are available locally, these including Kobe Bryant, Kevin Durant, Dwight Howard, Derrick Rose, and Dwyane Wade. Player and authenticated by Panini to ensure each is a unique collector’s item. The jerseys will retail for a suggested retail price (SRP) of Php14, 995. Home and alternate-color jerseys will be available in the coming months. New NBA Revolution 30 replica jerseys will also launch this season at most doors for an SRP of Php2, 295. The new replica jerseys have upgraded to 10% polyester fabric and abrasion free neck labels and both of which improve overall comfort.