Wednesday, October 27, 2010

Derrick Rose finally gets his own kicks

Be lightning fast like Derrick Rose with the AdiZero Rose from Adidas.
(Image courtesy of Adidas Philippines)

It's about time. Yes, Chicago Bulls guard Derrick Rose now has his own signature joints -- the Adidas AdiZero Rose. He's been rocking these during the NBA preseason. Dope shoe with some really nice colorways. The shoe's official Philippine release was last October 15, 2010.

If you want to be as lightning fast as Derrick Rose, y'all better cop your pair of the AdiZero Rose now available at Adidas stores all over the Philippines.

Check out this ad from the 3-stripes already airing in the U.S.
featuring Derrick Rose and Hollywood actor Ken Jeong aka Slim Chin -- it's just hilarious.




Thanks to Adidas Philippines for this one. Here's the lowdown and press release of the Adizero Rose:

Be Fast as Lightning with Adidas adiZero Rose

The NBA’s fastest just got faster with the all-new adidas adiZero rose

October 15, 2010, Philippines – When it comes to basketball, there is only one thing you need to be on top of your game: BE FAST. And with the all-new adidas adiZero, being fast will never be a problem.

The adidas adiZero Rose is a high performance basketball shoes designed with the perfect balance of fit and comfort that gives NBA all-star player Derrick Rose the edge to do the impossible. The inspiration for the lowest and the lightest Rose shoe to date is simple: Derrick’s unbelievable speed on the court and his fine taste for fashion away from the game.

UPPER

Inspired by Rose’s Speedwrap ankle brace, the heel is locked down by an internal fit collar that incorporates basketball specific GEOFAT. It features mixes of textiles and synthetics that help reduce weight and increase stability during cutting movements. The premium look and feel of the materials, on the other hand, represents Rose’s unique style off the court.

When it comes to heat, it is released through the basketball specific SPRINTSKIN located on the medial side of the shoe. The signature pin line of all adiZero products highlights the transition from the SPRINTFRAME to the stretch webbing that helps keep a snug fit around the midfoot.

adidas three stripes logo is featured on the back of the shoe which symbolizes how most opponents see Rose – from the back as he’s charging the rim.

TONGUE

The tongue features a unique lacing system that allows you to pop it forward for casual wear or move it back and lace through the loops for a tight fit on the court.

LINING

For the ultimate and anatomical adaptation and comfort, the lining is designed with GeoFit.

SOCKLINER

The sockliner is equipped with a 3D molded PU insole for long lasting comfort.

MIDSOLE

The midsole is injected with EVA combined with anatomically profiled footbed for enhanced comfort. adiPRENE® is inserted in the heels for impact absorption. Meanwhile, SPRINTFRAME fuses the external counter with the asymmetrical TORSION® SYSTEM for the ultimate in heel fit, midfoot integrity and proper torsional movement.

OUTSOLE

The outsole features a new forefoot zoned PURE MOTION technology, which is a lightweight system that adapts to your feet’s natural movement to give you maximum stability and traction on the court. New multi-layer Cilia traction surface provides two levels of traction that adapt to your movements. Clear rubber traction pads add extra grip at the three major contact points in the forefoot.

adidas adiZero Rose highlights two things: speed and comfort. With a weight of just 12.9 ounces, being fast in the game is never impossible. adiZero Rose will speed its way to the Philippines on October 15, 2010.

For more information, log in to Facebook.com and join the Adidas Philippines fan page or you may visit www.adidas.com.

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