NBA and Alaska Milk Corporation announce multi-year marketing partnership expansion

(Image via Slam Online)

Alaska to serve as Presenting Partner of first-ever Jr. WNBA program in Philippines

The National Basketball Association (NBA) and Alaska Milk Corporation (Alaska) have announced the expansion of their multi-year marketing partnership that began in 2011. As the Official Milk Partner of the NBA, Alaska will maintain its commitment to developing basketball in the Philippines and will connect with the passionate NBA fan base through grassroots events, television and digital exposure, and promotions for its customers at retail.

Building on the success of the Jr. NBA Philippines program, Alaska will serve as the presenting partner for the first-ever Jr. WNBA program in the Philippines. Tipping off in 2014, the Jr. WNBA presented by Alaska will give Filipinas the opportunity to showcase and improve their basketball skills. Alaska also will continue to serve as presenting partner for the Jr. NBA program, which is currently in its sixth season.

“Alaska is excited to be renewing our relationship with the NBA,” said Wilfred Steven Uytengsu, Jr., President and CEO, Alaska Milk Corporation. “Our partnership with the NBA has helped us reach thousands of Filipino youth each year, encouraging them to lead a healthy lifestyle through sports. More importantly, we help them realize their potential as individuals while instilling positive values. We anticipate even more success through this partnership with the NBA in the many years to come”.

“Expanding our partnership with Alaska to introduce the first-ever Jr. WNBA program in the Philippines is a great step in bringing the game to more of our fans,” said Scott Levy, Senior Vice President and Managing Director, NBA Asia. “Both the NBA and Alaska share a commitment to the promotion of healthy and active lifestyles among Filipino youth through sport, and we look forward to continued collaboration between our two companies to grow the game of basketball.”

The sixth season of Jr. NBA presented by Alaska, which will conclude this weekend, saw record participation numbers with 1,000 kids at the school clinic in Davao and a total 1,374 kids trying out for the Regional Selection Camps. The National Training Camp will be held in Manila this weekend with the top 10 players being named to the Jr. NBA All-Star team and the Jr. NBA Coach of the Year being named.

Over the last three years, in partnership with Alaska, the Jr. NBA program has grown to reach more than 500 schools and 60,000 students, parents, and coaches across the country. Each year a new city benefits from the free grassroots basketball program that involves not just young players but also their parents and coaches.

More information is available on the Jr. NBA event website at www.jrnba.com.ph. Fans can also follow the Jr. NBA on Facebook at www.facebook.com/jrnbaphilippines.

For all things NBA, visit www.nba.com or follow the league on its official Twitter feed at www.twitter.com/NBA_Philippines.

Official Press Release courtesy of NBA Asia and Larc&Asset PR.