Sunday, November 28, 2010

Nike x Chicosci this December 1



Chicosci rocks out with these Nike Sportswear AW77 Hoodies.
(Image courtesy of Nike Philippines)

Nike Philippines together with Filipino rock band Chicosci will be launching the limited edition Nike Sportswear AW77 Hoodies on December 1 at Nike's flagship store in Bonifacio High Street, The Fort. Coinciding the launch Chicosci will be having mini concert performing tracks from their latest album "Fly Back Hearts."

The hoodies were featured in the band's music video of their single "What's your poison?"

More colors of the AW77 hoodies to choose from.
(Image courtesy of Nike Philippines)

Props to Nike Philippines for the updates.

Here's the press release on these dope jackets/hoodies:

December 2010 – Remastering an iconic Sportswear classic, Nike introduces the limited edition AW77 hoodie that brings out the elements of innovation and style to create an unrivalled collection. This season, the AW77 comes in 21 different colorways to inspire the youth to break the mould and create their own tailored look.

Donning the AW77s in their latest music video “What’s your poison?” Chicosci embodies what the hoodie is all about – iconic, edgy and a personality of its own. Spanning more than a decade in the local music scene, now also breaking grounds in other Southeast Asian countries, Chicosci has created a mark of its own in the local airwaves with its trademark pop punk music coupled with deeply romantic lyrics. The five-piece band composed of Miggy Chavez, Mong Alcaraz, Calde Calderon, Macoy Estacio and Ariel Lumanlan, started off as a university-based band that played in school fairs, then reaping one band competition after another. Years later, Chicosci has proven to be a well-loved band by the Filipino youth with five albums and multiple awards tucked under its belt.

Chicosci has evolved into a music icon of its own, continuing to create and modify pop punk music found at the heart of the Filipino music scene. Similarly, Nike Sportswear continues to innovate its much-loved classic pieces, this time releasing the limited edition AW77 to fit the varying tastes and personalities of its user. It’s a classic silhouette that never drops out of style.

To launch the AW77 hoodie, on December 1 (Wednesday), 7 PM, Chicosci will perform their latest tracks from their fifth album “Fly Black Hearts” at the Nike Store in Bonifacio Highstreet leading with their current hit “What’s Your Poison?”

The AW77 will be exclusively available at Nike Park The Fort starting December and will retail at P4,295.

For more information on the AW77 hoodie, log on to nikesportswear.com/AW77.

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