Thursday, December 2, 2010

Chicosci rocks Nike

Nike Sportswear's Limited Edition AW77 Hoodies
(Photo by Roy Afable)

I've mentioned this nike event here a few days ago and what a way to jumpstart December with Filipino rock band Chicosci gracing the AW77 launch at Nike Park's Flagship store in The Fort, Taguig. The place was packed with folks from the media and the band's hardcore fans in attendance.

Which color are you? Over 21 different colorways to choose from.
(Photo by Roy Afable)

Gotta see more what's on the rack.
(Photo by Roy Afable)

Like the event at Titan 2 weeks ago, I almost missed it but luck was somehow on my side. I got a lot to thank for that. Anyways, the event was hosted by the lovely Ms. Mae Dichupa, Nike Philippines' Marketing Manager. She did a wonderful job on that one. The Nike Sportswear line is the swoosh's answer to the needs of individuals who are not just into sports but also in cool, edgy street wear that never goes out of style. Chicosci pretty much suits that category.

Nike Philippines' Marketing Manager Ms. Mae Dichupa is your host for the night.
(Photo by Roy Afable)

Band members of Chicosci donned their AW77 hoodies just like what they wore on their music video "What's your poison?" The video was played on the store's 32-inch LED TV's before the band's performance started.

Ms. Mae giving the 411 on the AW77 Hoodies and Chicosci.
(Photo by Roy Afable)

After the video was played -- and the food was all gone -- it was time for Chicosci to rock the house. They performed a few of their tracks from their latest album "Fly Black Hearts" including their current single "What's your poison?"

Bass player Calde Calderon answering a few questions from Ms. Mae.
(Photo by Roy Afable)

Chicosci front man Miggy Chavez takes his time to answer during the short interview.
(Photo by Roy Afable)

The limited edition Nike Sportswear AW77 Hoodies are now available exclusively at Nike Park in Bonifacio High Street, Taguig. They retail at Php 4,295.


All the bright lights are on the band.
(Photo by Roy Afable)

Miggy likes to rock it out -- literally.
(Photo by Roy Afable)

Props to Nike Philippines and Ogilvy for putting up this awesome event and thanks for the invite as well.

Chicosci thanking the fans and media for the support.
(Photo by Roy Afable)


"Is it my turn to answer your question?"
(Photo by Roy Afable)

Hope to attend more Nike events soon.

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