Wednesday, May 4, 2011

LeBron's kicks get an upgrade

The King James is ready for the Playoffs with the Nike LeBron 8 PS.
(Image courtesy of Nike Philippines)

As of this writing, the Miami Heat are playing the Boston Celtics in the second round of the playoffs. With that in mind, King James got a new pair of kicks -- sort of. It's the same Nike LeBron 8's he's been rocking but with a much lighter twist. Nike introduces a new version of LeBron's signature shoe specially made for the playoffs -- The LeBron 8 PS.

This third edition of the shoe gets the 'hyperfuse' treatment. Nike released the Zoom Hyperfuse last year that had a breathable and much lighter material for the upper -- lighter than the Hyperdunks that came out, I believe. If y'all remember the Lebron 8 V2's with the flywire material a few months back, this latest incarnation of the King's sneaks just got better.

The Home version of the Nike LeBron 8 PS.
(Image courtesy of Nike Philippines)

With LeBron James' ever changing game, why not give his kicks an upgrade, right? That's how Nike came up with the "Hyperfuse" version of the LeBron 8's. I forgot to mention that it now has a Zoom Air unit in the shoe's forefoot while it still has the Max Air sole for the heel for added cushioning for the King. It also has a carbon fiber shank plate to boot, by the way.



A closer look at the Nike LeBron 8 PS.
(Images courtesy of NIke Philippines)

With NBA Playoffs still in full effect, King James and the rest of the Miami Heat have gone a long way, all thanks to his new Nike LeBron 8 PS.

The Nike LeBron 8 PS is now available at all Nike stores and department stores all over the Philippines.

Many thanks to Nike Philippines for the heads-up.

Here's the official press release of the Nike LeBron 8 PS:

Nike and LeBron James Go Lighter and Leaner for the Post Season

LEBRON 8 PS introduced as first signature shoe to tap Hyperfuse

BEAVERTON, Ore. (April 15, 2011) - Nike (NYSE: NKE) and LeBron James announced today the next generation of James’ eighth signature shoe, the LEBRON 8 PS. Launching globally on April 16th, the LEBRON 8 PS is the final version in the series of three LEBRON 8 footwear styles customized to LeBron’s specific needs as his season continues into the playoffs.

Built around LeBron's impenetrable game which utilizes power, size and speed, the LEBRON 8 PS is lighter, lower to the ground, more responsive and designed expressly to take this versatile athlete into the post season.

The LEBRON 8 PS continues the trend of maximizing lightweight strength for the seven-time All-Star’s eighth signature shoe. As LeBron’s first signature shoe featuring Hyperfuse construction, the LEBRON 8 PS sheds 1.5 ounces from the regular season model (U.S. Men’s Size 9), making a statement as the 82-game season comes to a close and the playoffs begin. By creating a shoe that is lightweight, supportive, breathable and durable, the LEBRON 8 PS is the perfect weapon for the sprint at the end of the marathon, when the smallest detail can make all the difference.

²Heading into the final stretch of the season, the LEBRON 8 PS mirrors my evolving game as strength and endurance are tested,² said James. ²The lion symbol on the tongue of all three versions of my eighth signature shoe keep me hungry and focused each time I lace up.²

Jason Petrie, designer of the LEBRON 8 series, collaborated closely with LeBron from the outset as this three-part series began. ²One of the main things LeBron and I talked about early on was how do we develop a series of shoes that syncs with the change in his body and in his game over the course of the season, especially as he moves from the regular season into the intense and critical post-season,² said Petrie. ²LeBron found success in the first two LEBRON 8 shoes and we want to make sure we give him every advantage as he enters this intensified last run of the season.²

Inspired by outdoor basketball in Beijing, Hyperfuse construction provides strong and lightweight lockdown support with a unique breathable quality difficult to attain in high-performance basketball footwear. The LEBRON 8 PS combines three unique materials together to form the Hyperfuse constructed upper. The first layer is made of synthetic underlays strategically placed for support, the second layer is made of single layer mesh for ventilation, and the top layer is made of a thin layer of TPU that is placed in high-wear areas for durability.

For added lightness, Petrie changed up the Max Air cushioning from the Max Air 360 unit to a lighter Max Air 180 unit in the heel, Nike Zoom unit in the forefoot and carbon fiber in the arch to create an evolved cushioning system engineered for LeBron. The full-length Cushlon midsole of the LEBRON 8 PS provides springy, resilient and durable cushioning and comfort.

The solid rubber outsole’s herringbone pattern and outrigger provide superior traction, quickness and lateral stability, while the exaggerated flex grooves in the forefoot and heel expose the midsole foam to reduce the overall weight of the shoe.

Like the first LEBRON 8 and V/2, the LEBRON 8 PS visual design was inspired by a lion and James’ ability to attack from all angels on the basketball court. Distinguishing details such as the tongue’s depiction of a lion facing his opponents, LeBron’s signature on the heel, plus eyestays shaped like the number eight in reference to James’ eighth signature shoe, complement a design personalized to James’ performance. Fans of the shoe will discover the subtle change in the inner-tongue to reflect the completion of the 82 games regular season, and the start of the 28 game post season.

For additional content on the LEBRON 8 PS visit NikeMedia.com.

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